3 April 2020 Neuroarchitecure as a competitive differentiation
A professional who seeks to stand out in his area of activity must be aware of the evolution of his activity, and of the ways to add value to his work. Architecture is no different. Taking into account that the last survey of the Council of Architecture and Urbanism (CAU) in 2018 mapped that in Brazil there are:
– more than 154 thousand graduated architects;
– 22 thousand companies active in the sector;
– 1.4 million activities carried out.
It is crucial to know how to stand out in this vast and competitive scenario. This wide competition has led good professionals to work with budgets below their potential, or even below the correct market value. In addition, those who do not seek to better prepare themselves in new concepts and applications aimed at the profession, consequently lose valuable space on the scene. The newest topic under discussion today is the influence of neuroarchitecture for the effectiveness of the projectual act.
Neuroarchitecture is a current aspect of architecture that has shown how to add results to idealized projects. A development of the discoveries made by neuroscience and that started to be applied in the understanding of how users understand and read spaces. This new understanding of the human being in the face of construction work is fundamental for those who seek to consolidate themselves on the scene.
Understanding how neuroarchitecture can have an impact on the effectiveness of your projects will allow you:
– to deliver results instead of ideas;
– to avoid reworking;
– to meet the customer’s wishes or employ techniques that allow the total appropriation of spaces;
– valorization of the budgets presented, increasing earnings.
What is known about neuroarchitecture?
Neuroarquitecture is the result of the application of knowledge arising from the development of neuroscience, interpreted within the scope of interest of architecture with regard to how the human being is impacted:
- by the environment in which he or she is inserted;
- by the shapes;
- spatial distribution, among others.
These are some of the mappings carried out in the scope of the laboratory or in systematic observation research on human behavior which help to trace parameters of nervous system responses, important for the architect to apply in his projects.
A better understanding of how the human being acts even in the unconscious realm makes it possible to deliver certain conditions in the work aiming at very specific results. For example: when it comes to corporate architecture, one of the desired results would be the health and the well-being of the employee, thereby allowing them to perform better.
As for the context of hospital architecture, in the result of a project the professional must pay attention to conditions of well-being of patients and health workers, creating an atmosphere that tends to heal. In commercial architecture, the solutions presented must focus on the results desired by the brand served, which translate into transmitting their commercial messages, being a place that invites the discovery of their products and a pleasant shopping experience.
Keep up with this portal about the news in the area and about the evolution of discoveries made in the field of neuroarchitecture. I am delighted to share them with you.